How we make money, in plain terms

Affiliate commission

When you click through to a retailer from Candour and buy something, that retailer may pay us a percentage of the sale. It is the standard arrangement across comparison sites, and it is how this one is funded. It costs you nothing extra — the price is the same whether you arrive from here, a search engine or by typing the address yourself.

We publish the commission band next to every retailer link rather than burying it in a footer. Open any product page, find the retailer list and click “show what we earn”.

Advertising

We sell advertising to businesses in adjacent categories — insurance, private healthcare, fitness and food services — rather than to supplement brands. Adverts carry a visible label, sit outside your ranked results, and are never dressed up as a recommendation. They do not follow you around the internet afterwards.

There are exactly four places an advert can appear: alongside editorial content, on the results loading screen, once after your consultation, and in your dashboard. There are no pop-ups, interstitials or auto-playing anything.

Sponsored products

A brand can pay for a labelled placement. What it cannot buy is a position in your results. The matching function is not given sponsorship data — the module has no access to it — so a sponsored product that does not fit your requirements will not appear, and one that does fit appears exactly where its score puts it, with the label attached.

What is never for sale

Match order. Review scores. Ingredient transparency grades. The wording of an article. Whether we tell you a cheaper alternative exists.